• Specific publications and writers will be reasearched and targeted based on genre covered, receptability, popularity and other factors
• Circulation, demographics and market area research to maximize effect of campaign
• Leveraging recent articles to support our artists "story"
• Critical information verification and database management

Custom Press/Media Kits Mailed & Tracked

• Personalized Letters on custom letterhead to pre-qualified Music critics
• Professional, custom Press Release letter focused on current objective
• Artist / Band biography page with Photo
• Promo CD(CD's) in CD mailer box
• Custom One-Sheet (industry standard info that accompanies CD)
• Artist / Band tour info with upcoming date(s) relative to objectives

Media Correspondence and Consistent Follow Up

• Initial phone calls, emails and letters to alert our target list of Press Release and forthcoming custom media package that has been mailed
• Targeted and pre-qualified Radio Package mailed and tracked
• Personalized follow up calls, letters & emails to confirm receipt, instigate feedback and request reviews
• Scheduled and on-going callbacks & correspondence for entire campaign duration to follow up with certain individuals

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